A key part of conscious hair care is using a mild shampoo. S’OUVRE intensive moisture Reinforcing Shampoo from the collagen series is designed for weak, brittle hair, damaged by improper care or UV rays. The formula with honey extract, panthenol and collagen moisturises the hair, making it resistant to mechanical damage, and strengthens and rebuilds micro-damage with natural proteins.

S’OUVRE Reinforcing Shampoo with Collagen is a pH-balanced formula that helps infuse nutrients into each strand and create the appearance of thicker, fuller hair with added volume. The shampoo helps thicken and texture any hair type after just one use. Thanks to the presence of a combination of proteins with humectants and emollients, the strengthening shampoo helps to increase the volume of even the thinnest strands and prevents hair from frizzing, especially on the fringe area. Balanced care with the three most necessary hair ingredients has never been so easy. The not very aggressive detergent keeps the scalp in good condition and does not cause accelerated oiliness or irritate the scalp.

What are humectants?

Humectants can help a lot with the moisture levels of the hair. Understanding the science behind humectants will help you use them to your advantage. Humectants are materials used in products to moisturise dry or damaged hair. They promote moisture retention by attracting water molecules from the local environment and binding them to specific locations along their structure. When humectants bring water into contact with hair, some of them can enter the hair shaft; this gives dry hair elasticity and softness. A humectant can also make the hair more bouncy and make it easier to maintain a curl. Hair can withstand mechanical stress more easily (e.g. from accessories such as bobby pins or hair bands) and is less prone to breakage. Humectants are, for example, sugars, honey, aloe vera extract, plant juices.