Purple Reign. Recent scientific evidence supports the efficacy of Purple Rice in the treatment of inflammation and it may help increase the levels of good cholesterol, promote heart health and lower the risk of some cancers.
Purple Reign Rice. Early Chinese dynasties referred to purple rice as Forbidden Rice or the Emperor’s Rice because it was strictly reserved for the Emperor to ensure him a long and healthy life.

Purple Reign is made up of selected strains of purple rice flour. It is deep purple in colour because it is nutrient and anthocyanin-rich. It is gluten-free, low in fat, very low in sugar (only 0.75g/100g) yet high in protein, iron, potassium, vitamins B1 and B2, amino acids, fibre and bursting with antioxidants and anthocyanins.

It is particularly suitable for vegetarians and vegans as, once sprouted, the phytic acid is neutralised improving the assimilation of key minerals, especially iron, calcium and zinc. To guarantee that we supply only the highest quality Sprouted Rice Powder, our products are regularly analysed in international, independent laboratories and tested for Nutrition, Pesticides, Heavy Metals and Contamination, to ensure that it meets minimum industry standards, and contains all the essential nutrition, antioxidants and health benefits that we claim.